“what’s wrong with breast cancer awareness month?” Google


“October is awareness month, which again fills the stores with pink products and . But many people with are feeling exploited.”


It’s only September 30th and I already have fatigue. I ranted about about this in 2006, 2007 and 2008 (there is also a version of this rant in my book, Not Done Yet).

This year, let me point you to an excellent article by Maija Haavisto (and I don’t just say this because she quotes me):

Since 1985 October has been celebrated as awareness month, often symbolized by and the color pink. It is interesting to note that the awareness month was started by the drug company AstraZeneca (which manufactures several drugs) and the originated from cosmetics giant Estée Lauder.


Simply put, I think a lot of awareness month is big scam. To quote Maija’s article quoting me (is this as po-mo as it gets?):


“I really resent big corporations making a profit – while donating only a to research – on some disposable item that has been made under questionable by workers who are paid less than a .”


Want to do something to raise awareness? Make a donation to an organization doing good work. Advocate for changes in environmental laws. Encourage young people to be aware of changes in their bodies. Do something nice for someone who has been affected by the disease.


And if you are craving a slice of , washed down with a glass of pink lemonade, by all means, indulge yourself. Just please don’t do it in my name.

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